In addition to making so much reading material available for Kindle users, Amazon has certainly bent over backwards to allow readers to enjoy Kindle books without a Kindle reader. This has been achieved by releasing a number of free Kindle apps which permit Kindle books to be read on a variety of different electronic devices.

Currently, there are free Kindle apps for the Windows PC, the Apple Mac, any device which runs the Android Operating System, the iPhone, the iPad and the Blackberry smart phone. You might be forgiven for thinking that Amazon is setting up in competition with itself, but the truth of the matter is that each of these apps acts is an excellent retail outlet for Amazon’s Kindle books.

Amazon has just announced that, in the near future, Kindle owners will be able to “lend” each other ebooks. Amazon has not confirmed the precise date – but it should start before the end of 2010.

Kindle owners will have the option of lending Kindle books to their family and friends for a couple of weeks at a time. The “borrower” can read the book using their Kindle – exactly as if they had bought it themselves. The original purchaser will be unable to access the book whilst it is “lent out”. Just like a real book in fact.

Not all books will be able to be lent to friends and family. The final say as to whether or not a particular Kindle book may be lent out rest with the book’s publisher. It will be interesting to discover how different publishing houses react to this.

Amazon has also confirmed that it will extend its free Kindle apps to include newspapers and magazines in addition to Kindle books. First to be activated will be the Apple devices, followed by desktop applications and Android devices.

Over the last couple of years or so, the ebook reader and ebooks have really taken off. Although the ebook market is still developing and is at an early stage, the public already seems to have accepted ebooks. This latest development by Amazon brings ebooks even closer to the functionality of conventional books. Apart from balancing the leg of a wobbly table or pressing flowers, ebooks can now do just about anything that conventional books can. It’s another major step forward for ebooks and ebook readers, and it will help them to become even more widely accepted by the reading public.

Learn more about the Amazon Kindle reader for yourself and view the wide range of Kindle accessories available to help you customise your reader.

However, many people are getting themselves an ebook reader. The recent ebook reader price cuts from Sony, Amazon and Barnes and Noble has made ebook readers a much more affordable option for a lot of consumers. The Kindle may well be the market leader, but there are other readers to choose from. So what should you look for if you’re considering buying your first ebook reader?

One of the most important factors that you need to consider is the quality of the display. Special e-ink technology displays are used in most ebook readers. This gives a reading experience that is surprisingly similar to reading text printed on paper. It’s considerably easier on your eyes than reading on a back-lit computer screen. It is also easy to read in direct sunlight or even glare from fluorescent lighting. A further advantage of e-ink technology displays is that they use power only when “turning the page” – so battery life is extended.

Choosing the largest display available sounds like a good idea. Obviously readers with larger screens have a higher ticket price than those with smaller displays. They also weigh more and are physically larger. This will have implications on how portable the device is. That may not represent a problem for you if it’s your intent to read mainly at home. Even so, a bigger reader will be more difficult to operate with one hand – something which most users will wish to do.

One of the major factors in the success of Amazon’s Kindle was its ability to browse and download books in under a minute from virtually anywhere. However, Amazon and Barnes and Noble now have Wi-Fi only versions of their readers available. These cost a little less than the 3G readers and could be a good option for anyone who doesn’t foresee the need to download books without using a computer or connecting via a Wi-Fi hotspot.

Obviously there’s not much point in having an ebook reader unless there’s a good selection of books to read on it. At the moment, no standard format for ebooks has been agreed. Google uses the ePub format – but Kindle books are in a format which is proprietary to the Kindle. However, Amazon has made free apps – which allow users to read Kindle books on a variety of different devices (e.g. the Windows PC, the Apple Mac, the iPhone, the iPad) – freely available.

Ebook prices can be vary dramatically across different readers. In fact, If you read a lot of books, then picking the right reader could potentially save you enough money on ebooks to make the reader pay for itself in a just a few months. Before you decide which reader to choose, it’s well worth checking.

Learn more about the Amazon Kindle reader for yourself and view the wide range of Kindle accessories available to help you personalise and protect your reader.

The Kindle readers dominated the market with a 60% share of all American e-book reader sales. Sony’s PRS reader – which was actually available in 2006, some time before the Kindle – followed in second place with a 35% market share. Other companies quickly saw the huge potential of the rapidly developing e-book reader market and either launched or updated their own readers in order to get a share of the available sales.

Companies such as Sony, Barnes and Noble, Bookeen, Plastic Logic and iRex did their best to get their share of the new and fast developing e-book market, but the Kindle’s dominance looked to be pretty much unassailable. It wasn’t until the launch of the Apple iPad that the Kindle had any credible competition – even although the two devices were very different and would appeal, you would imagine, to different audiences.

Differences in the devices and their intended applications notwithstanding, e-book reader prices have tumbled since the launch of the iPad. You can now pick up the Kindle 2.0 for just $ 189 – a huge reduction over the launch price of $ 359 – and a significant drop from the pre-iPad price of $ 259. The newly upgraded Kindle DX can be yours for just $ 379, down from $ 489. Barnes and Noble’s Nook reader is now on sale at just $ 199.

The launch of the iPad may, or may not, have been instrumental in producing widespread reductions in the ticket price of e-book readers, but it was clearly a major factor in pushing the price of the e-books to read on these devices upwards. Apple had set up its own book store prior to the launch of the iPad and had negotiated a deal with the major publishing firms which allowed them to fix the price of their e-book editions at whatever level they wanted – as long as the e-book was not made available on any other platform for a lower price. This pretty much killed the Amazon policy of setting e-book prices at $ 9.99 or less and was a welcome development for the publishers who were concerned about their profits reducing.

Although Amazon had to modify their approach, it wasn’t all bad news for them – or for Barnes and Noble either. Amazon had always given the impression that they were much more interested in book sales – and e-book sales – than they were in hardware sales. How else to explain the fact that they had bent over backwards to make it possible to read Kindle books on such a wide variety of different devices? It’s possible to read Kindle books on the PC, the Mac, the iPod Touch, the iPhone, the iPad, the Blackberry and any mobile device that runs Android. The latest price movements mean that Amazon, and other companies such as Barnes and Noble – and now Apple – who have a significant stake not just in the sale of hardware but also in the sale of e-books, can adopt a policy of selling the hardware cheap and making their profit in the sale of e-books over the life of the reading device.

Companies which sell books and hardware may have a distinct advantage over hardware manufacturers in the near future. Looking at the huge number of different devices (outlets) that Kindle books can be read on, it seems likely that Amazon are going to have a big say in the future development of digital publishing going forward.

Find out more about the Amazon Kindle for yourself and view the wide range of Kindle accessories available to help you personalise your reader.