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Is it time to say goodbye to privacy and giving out images with no limitations – to friends and even to strangers? Yes, Color is here, the newest photo-sharing network developed by Bill Nguyen. It was launched just last week but it claims to seize a fairly good market share. Nguyen could be remembered as the entrepreneur who sold his music-streaming business Lala to Apple in 2009 for approximately $80 million.

Color is a social networking app intended for iPhone and Android devices. It lets you share your photos with any person within 150 feet. One would find this photo-sharing application very comparable to other mobile apps like Instagram or PicPiz. The unique advantage of Color is its proximity-based sharing functionality. Observers say that it holds a far better potential.

Two persons need only to be near each other and utilize the same application in order to have the benefit of. Color automatically records the frequency of these “friendship” actions. The more frequent you associate with a person, the higher his contact particulars emerge on your list. The opposite happens when you associate with him less often. Take note that it doesn’t matter whether or not you are acquainted with these people you get close to most often. As long as they are in the 150 meter area of influence, Color will consider them as friends.

Some users are apprehensive even though the large promise of this new app to create a new group of users. The reason is obvious, Color has no privacy controls. Any picture that you share is completely public, available to all other users within 150 feet. If there are 50 other users inside this vicinity, then all of them can see the pictures you post. The company may encourage users to abide by so-called netiquette but the risk of misuse cannot be set aside.

A sizable amount of investment totaling $41 million by Sequoia Capital, m Bain Capital and Silicon Valley Bank. This large funding from such companies, taking into account that the app is very new, is a sign that Color has an gigantic marketing potential. Logically, advertisers would pour in and become the biggest source of revenue for the company.

It could be safely projected that Color would achieve reputation in a short period. Some even say that it is already out of the question. Its possibility to create an “elastic network” facilitates the user’s chances of locating more friends. Color has set a new standard in providing an alternative to those users who find difficulty in using the different social networking interface.

The number of ways to lose your privacy grows every day. At least you can protect your Internet privacy by surfing the web with a change ip proxy service to change your IP address.

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