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An increasing number of users are becoming aware of their privacy on the internet. It seems that online crime and fraud have entered into the consciousness of users. Gone are those days when users did not think about setting privacy restrictions in their surfing activities. Today, they want to know how their shared information will be handled. There are an growing number of users who seek fraud protection from retailers.

Users showed this emerging consciousness in a recent survey about online fraud. Two entities, one a privacy research firm and the other a fraud prevention provider, joined efforts in the enterprise. The survey reported that 85% of users today worry about becoming victims of online fraud. This is a noteworthy increase, considering that a similar survey ran in the past by the same entities posted an 80% result. The survey focused on fraud areas like identity theft, credit card scams, spam, phishing, and others.

The respondents said that web retailers should intensify their efforts to beat online fraud. They said further that retailers should do their best to hinder online criminals from stealing consumer information. They even expressed their readiness to be identified online if there are trusted sites. From the survey, a good number of respondents recommended the use of computer serial number, ISP, computer type and make for verification purposes. This is an alternative to the usual personally identifiable information like telephone number and date of birth.

It is only now that online businesses are paying attention to the prominence and seriousness of online fraud. Many of the incidents have not been properly reported, although these have been going on for a long time. There is a tremendous increase in online transactions and activities using various devices. Along with this upsurge is the onslaught of fraudulent activities. With these occurrences, users might have realized the need for their safety, given that many have already been victims.

Out of the 607 respondents in the survey, 42% admitted that they have already been victims of fraud. And, out of these victims, 81% just let the situation pass, not taking any action to report the crime at all. This indicates the need for more consumer education about how to evade online fraud and the best action to take in case they do become victims.

Do not fall victim to Internet scams. Defend yourself with a strong anti-virus, a great anti-spyware and an anonymous proxy to protect yourself from hackers on the net.

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