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Look at the subject matter of your web site. is it relevant or is it flashy? Does the content set out to help and inform your visitors or does it set out to show how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all interpret text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your prospective customers might only stop, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Remember as well that the text must be in regular text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your web site.

Without spamming the search engines by repeating yourself too often, look for legitimate methods to repeat your keywords. How? you might ask. Well, one way is to have several menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are long, you could have three: top, side and bottom.

Another method of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ line. You could also add a sitemap to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These methods give you four of five internal legitimate links on your site for which no search engine should penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Compose pieces for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, practical comments, but be certain that your backlink is in your sigfile (signature file).

This technique can produce hundreds of relevant unreciprocated backlinks, but be wary to keep it low key and relevant or the webmaster may delete your comments or even your account, wasting your work of weeks or even months.

Make a sigfile for your emails too. This does not provide true backlinks that a search engine will read, but it will produce random traffic to your web site, particularly if your sigfile is attached to a good joke or a topical report.

Try to be innovative and work on getting backlinks on relevant websites. As you rise up the search engine rankings, webmasters will email you asking to swap links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you should be plugging the holes in your bucket, not drilling new ones.

Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you want to know more, please go to our website at PLR pieces

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