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If you are at all serious about making money on line, then you ought to be concentrating a great deal of your work on SEO and getting more backlinks. SEO is ’search engine optimization’, but for those who are not certain what backlinks are, here is an explanation.

Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how popular (and therefore how good or and helpful) it is. The most popular websites float to the top of the search engine rankings.

However, there are two kinds of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your website back to the other web site, which it perceives as a one for one swap.

These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you have to be so useful that webmasters will link to you for nothing.

I am sure that you appreciate that it is very useful to get to the front page of Google’s search results for the keyword phrase that you want to rank for, but perhaps you do not realize quite how important it is.

On average, over 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most people do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).

It could be that the numbers 1-5 in the search results get 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.

Not just will your web site receive more clicks up on the top of the search results, but the people who click through to your site will be searching for what you have to sell, which results in more focused visitors. If the product sells, the top three do very well indeed.

I will return to getting more backlinks later, because there are a couple other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.

For example, if you are selling T-shirts, it is better to call the site “Mike’s T-shirts” than “Mike’s Clothing”. There are other methods of linking websites, if you choose later to sell collared shirts or jumpers. Stay focused. Start earning money by selling T-shirts and then move on.

If you have several pages, be certain that the titles of each page are relevant as well. Check the source code for each page too and be certain that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag – again keep them targeted but do not repeat a keyword more than three times per page.

Owen Jones, the writer of this article, writes on a number of topics, but is now concerned with the SEO Content. If you would like to know more, please go to our website at PLR Articles

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