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The marketing of Halo 3 was wildly anticipated, as the video was the third in the original three-part series of the Halo games. Therefore, the Halo 3 free download was one of the most frequently downloaded game demos in the history of the Xbox 360. But what many people don’t remember is that the Halo 3 trial download helped make another game ie Crackdown.

What does the Halo 3 trial download have to do with any another video game? Well, it has a lot to do with the sale and promotional work for a video that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown wouldn’t sell well.

So they used a marketing tactic, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked because Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 numbers, which sold 8.1 million copies in just over a year, but for a lesser well-known game that’s terrific.

Microsoft had resorted to the Halo 3 trial download tactic because of poor opinions about the game from the game testers. They found the nonlinear nature of the game confusing, often leaving them asking themselves what they were supposed to be doing next.

As a result of this, the powers that be thought that something had to be done or the game would be a dud. It may seem shady practice at first to try to force sales of a game that’s expected to be unpopular, but in hindsight people like the game and it was a good thing that they were able to get the chance to play it.

In Crackdown, and that includes the version bundled with the Halo 3 free download, individuals play the role of an agent who is detailed to beat the kingpins or leaders of different gangs. To do this they make use of some superhuman powers such as super strength and super fitness. In order to obtain these powers, players have to build up experience by defeating foes who then release experience orbs. The clever part of the system was that the sort of orbs released depended on the method in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was killed with a gun.

So, while at first sight this game bundled with the Halo 3 free download seems to be nothing but a veiled marketing gimmick, in reality it exposed gamers to a fascinating gameplay world.

If you like Halo 3 and are interested in learning more about it, why not pop over to Halo 3 Info on our web site called Halo 3 Insider Secrets

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