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Reciprocal back links operate as such. You have to put your link on someone else’s website and they will then be able to put their back link on yours. It is a link swap. But, there has been quite a bit of debates about these types of links.

Do they perform there role to help improve your rank in the search engines? Do they harm your page rank? Is it worth taking part in them? To give you an answer to these questions, lets take a moment to consider both sides of the situation. After all is said and done, for most online business owners, is the fact that they are able of helping you.

Some reasons why they may not be helpful. When reciprocal links first started to be employed, it was a exchange between one website owner and another. If you were practiced in a home decorating business, for instance, it would be good to work with and get a link to a site that provides windows. You both would benefit from a link exchange.

When they started out and the website owners utilized this theory, they found that their websites did in reality rank there sites better. In point of fact, it worked so good that they went out and searched for more and more link exchanges.

And because of this caused the problem. Instead of working with other web masters to build a professional relationship and create a reciprocal link that rewarded both people, a lot site owners found that they could buy these links instead of working to build them.

Now they discovered that, they didn’t need to go to the trouble of luring in the other sites that they would like to get back links from, but they could easily buy them. Even though, this is not such a terrible thing to do, right? The trouble was that people were buying and using thousands of reciprocal back links for their web page. This is completely not natural and it just did not work out good for them.

But, why? The search engines soon detected this scheme of getting your site to rank better. So the major search engines developed programs that could spot this technique and the fact that websites that were employing this large amount of reciprocal links in this fashion, ended up being ranked worse!

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